Read this article and discover whether or not your photography website meets today’s trends and expectations! Does your website really work?

If you are a professional photographer you probably can see the connection between photography and design and how that connection should translate to a high-quality and well-organized photography website. You will be surprised to hear how many photographer’s websites are outdated and behind the times. If you want to succeed in this industry, you can’t allow yourself to have an outdated website.

In this article, we are going to talk about some essential practice that is very important in today’s world of websites, trends, and expectations!

  • Mobile Devices You need to keep in mind that a very high percentage of your customers will be visiting your website from smartphones. You can use Google Analytics so you can discover exactly what device your customers are using so you can meet their expectations and their needs. A very usual thing that used to be popular for a photographer’s website was to use flash. However, the times have changed and today it is really annoying and outdated for a website to be in Flash. Today, CSS and JavaScript together can provide a fascinating user experience.
  • Computers Have Changed We all know that it used to be a common practice for almost all people to use 17-22” monitors and all websites were developed to look good on that screen. However, today, the things have changed and it is common for ultra-high definition monitors, for example, the new iMac to be used in many households. So, when the old 1280px image is scaled to fit the new screens, it looks pretty bad, which is a huge problem. It is bad for the photographer since the images are a representation of your work and they are the products you are selling. This will make you look unprofessional. You need to check what size screen your customers using and make sure you support that size.
  • Difficult Navigation Don’t make a mistake with an abnormal navigation. You can lose your customers if you offer complicated navigation concept. You need to make your site as simpler as possible so your visitors can find exactly what they need in just a few clicks.

Keep these essentials in mind and offer a website that suits today’s trends, expectations, and customers’ needs!