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Business Photography

The Future of Business Photography is About Computation

Since the beginning of photography, around 180 years age, the connection between a photographer and his camera has remained the same. You take the camera, open a shutter, and click, you capture a photo. Even though you can play with the exposures, the lenses, and the chemicals, in recent years, there was only a one-to-one relationship between what the camera saw and what you captured.

If you have taken thousands or more pictures in recent years, that surely break the connection and the relationship without knowing it! The computational photography moves forward of data from photos or photo sensors and integrates it algorithmically to create a photo that would be nearly impossible to capture with a digital photography or a film photography in its more traditional form.

The photo data can be put together across time and space by producing HDR photos or high-dynamic range photos or just photos that capture both dark and light areas as well. The multiple inputs of the camera can be blended into one single image, as on some smartphones such as iPhone 7 Plus and some Android phones, which allow taking richer and crisper photos in a single shot.

As much as computational photography has infused itself into all popular smartphones models, we can say that we are still at the beginning. The future of business photography is on its way. Facebook, Google, and other big corporations are pushing the concept of computational photography further and further and experts in the field sat there are many new ideas and concepts circulating and all these ideas will make their way into the hardware, usually as part of smartphones, which is the biggest platform for using innovative imaging techniques and taking pictures.

Computational Photography

Computational Photography

The future developments and advancements will allow video capture, 3D object capture, and analysis for augmented reality and virtual reality, selfies that resemble you more closely, and a better real-time AR interaction.

In recent years, we’ve witnessed the good-enough cameras in mobile phones become better and better, erasing the memories of what was once an evolving market for point-and-shoot cameras. Even though mobile phones can’t beat the combination of lens, the factors such as high-count sensors and others that make DSLR or digital single-lens reflex cameras, continue to move the curve, with the future computational photography offering some of the tricks.

Remember when HDR first appeared in the iPhone’s 4.1 model? It automatically followed a practice by serious and professional photographers who take multiple photos manually or with special automatic settings ate various exposures.

Before image-editing software, the professional photographers would select among their photos and use darkroom methods to combine them. Today, Photoshop and other applications and tools could mix different exposures if the exact same space to achieve a better effect.

Having HRR built into a mobile phone changed it from a simple trick to a mainstream method, even though the previous versions were not so great. Android immediately followed this trend and they added HDR as a core future into their OS.

Besides its beneficial role in VR and AR, the computational photography could help solve many common problems just by combining with a computer vision and machine learning.

In conclusion, we must say that the computational photography goes beyond capturing pixels and light, it is here to change our future and the way we capture photos! It is here to change the business photography forever! If you are interesting in getting free stock photos for your business checkout the best portfolio.

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